A hipster logo even when on the net is said that there is no concept necessary for the design of a Logo with this special look If you have an authentic, artisanal, handcrafted product, you’ll need an authentic, artisanal, handcrafted logo to go along with it. But what to do if you’re running low on authentic, artisanal inspiration?
Searching for visual cues to ensure that our product/services looks like it came straight off a shelf from a past era general store. Well you see these type of designs very often now in fact it is one of the most aggravatingly overused trends in branding today. These are things you see everywhere, from handcrafted chocolate bars to handcrafted chocolate-infused soaps. But there’s a perfectly good reason why we’re attracted to this type of branding. It has to do with an association with quality in craftsmanship and materials.
If you walk around a flea market and you see well-built things from decades past that have stood the test of time, they are often branded in a similar way. Of course, few of the products aping the style today actually have stood around for any stretch of time whatsoever, and lazily appropriating the aesthetic has become a fairly reliable indication to savvy consumers that a company is just trying to jump on the covered bandwagon.
In other words, maybe try something new for your chocolate-dusted stationary venture. Plus, at this point, the aggressively authentic approach has become just as eye-glazingly boring as the mass-manufactured goods it ostensibly rallies against. If every brand out there is ‘artisanal,’ then you’re back to blending in with the competition. But hey why swim against the stream if you can easily get carried by the stream… right… because you need to be different… well but not to much…
Some sketches & ideas