My greatest error is that I try to do everything… but the truth is that I want to do it… today were ‘Everyone Is A Photographer’ and as Battle hardened photographers will tell you that their field used to be an specialized profession, difficult, and not suited for everyone.
Now that access to pocket or purse size super computer and camera are available it seems like everybody is a master photographer and call themselves professional photographers.
So what’s a true aspiring professional photographer has to do?
The answer “focus and specialize”. The worst mistake you can make is to trying to cover everything and If you want to be a wedding photographer, then go after but I can assure you that taking every paid project is a sure way to frustration.
As being only a photo assistant I have worked for already well established photographers and this was perhaps my biggest error I actually did everything…
Saying “no” to paying photography projects outside of your preferred style… NEVER… or perhaps…
In every professional field, those at the top making the most money and profit are those that specialize and find a lucrative niche… but the question is what did they do before they specialize? I worked for specialized photographers but I never met one who said no to a paid project…
So, don’t have your photography website that looks like mine trying to cover everything as the saying goes “Jack-of-All-Trades Means Master of None”
While you may think you’re covering a lot of fields in order to attract customers, you’re probably announcing that you’re not good at any specific type of photography.
So the question is will you make more Money specializing? How do you make more money by turning away business? Did I need to become an expert on a specific area of photography? Should I focus only in that what passionates me and pursue it like nobody else. There is tremendous power in the word “NO”, for example: “No, I don’t shoot weddings, I’m an food photographer.”
The need to distinguish yourself seems clear in a world where everyone has a camera and newer, more powerful, and smaller cameras are being released everyday, it can seem overwhelming to pursue a photography profession.
But you have to move beyond the equipment and gear as the “sign” of being a photographer. All those things are just tools, but the results are what you can proudly market and advertise.
Personally I purchase and collect art I even sell some pieces… well sometimes and I’ve very rarely heard any inquiring about what sort of camera was used or which computer was used. The final artwork is the thing that makes the connection and creates the desire.
Stop worrying about that fact that everyone has a camera and start focusing on what you can produce with yours.
I know I have made some reviews on my own equipment but to tell the truth I did it only to post some entries… And never allow yourself to be “just” a photographer instead try to be the best at a particular type of photography… hmm perhaps I am a Landscape photographer…