Branding Your Photography Business | Here are a handful of ideas I wanted to share. Many novice photographers have spend a lot of time and effort on becoming a professional photographer whose dreams are to get paid for taking photos all the day, but the reality is that a lot of photographers ignore the fact that they are also becoming a business owner.
A business owner who, by default, is now faced with the task of all sorts of not-so-fun side effects of being a business owner. Ask just about any established photographer the time spent in building their business versus the time actually spent behind the camera and you may be surprised at how little time is spent actually creating photos. A lot of hours are spent working on networking, advertising in one form or another, and, hopefully, building a brand online.
Get active on social media
There is a really long–infinite, seemingly–list of social media sites where you can advertise your photography business. So many in fact, I could dedicate an entire article to that subject alone. I had already enough of using Tumblr, Ello, Flickr, Twitter, Google +, 500px, Facebook, or one of the others, lets talk instead about how you can utilize them. (I am a person who actually reads most of the Terms of Service I hope this explains my Aversion to some well known social media sites)
Social media is sometimes called micro-blogging and it can give you more benefits as it’s big brother with the added benefit of having a built in platform for opening a conversation. But you need to dedicate time, just 5-minutes a few times a day will do, to create original updates and interact with your followers. There are a lot of apps which allow you to streamline multiple social network platforms into one, easy to use. Engage and comment on other users posts and respond to comments on your own posts. Think of social media as a place to sell yourself as a person and as a photographer.
Brainstorm who your ideal client is
Take out a piece of paper and start writing down characteristics of your ideal client. Many people say this, but it’s because it works. What does they do for a living? Where does they live? What are their interests and hobbies? This may sound silly but the more you define that person the more you can figure out just where your target market is. My first time around I had done this step but I still had a huge disconnect between that person and my brand, it was because I wasn’t targeting my brand enough. What key characteristics of your ideal client best represent your brand? Write it down.
Your unique selling proposition
Depending on what services you offer… wedding, portrait, commercial etc you will have your own unique selling proposition. Once you’ve worked out what your USP is include this into your branding strategy. Questions you may want to ask yourself to help establish your unique selling proposition would be:
-What makes you different?
-What is your specialty?
-What sets you apart from your competitors?
Who is your target market
Knowing and understanding your target market is a critical element for a successful photography business. You need to identify your target audience, the more you know about your target market, sector, age, gender, demographics etc the easier it is to be specific with your marketing strategy. Basically this lets you really fine tune how to market to your audience as you know who they are and how they think.